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Hain Celestial Completes Acquisition of BluePrint Juice Brand

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By: Sean Moloughney

Editor, Nutraceuticals World

The Hain Celestial Group, Melville, NY, has closed the acquisition of BluePrint brand, a nationally recognized leader in the raw juice category based in New York City.

The BluePrint brand generated approximately $20 million in sales in 2012 and is expected to be accretive to Hain Celestial’s earnings in 2013. Details of the transaction were not disclosed.

BluePrint is a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages. The line includes BluePrintCleanse, a raw juice cleanse program designed to detoxify the body; BluePrintJuice, a line of juice beverages; and BluePrintBar, a raw fruit and nut bar.

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